The rise of raw materials is only the fuse to ignite the high-cost operation of household appliance enterprises. Next, all manufacturers will also face the pressure and impact caused by a series of cost increases, such as labor, logistics and transportation, and even marketing services.
Since September, a new round of rising prices of raw materials in the home appliance industry has revived, which has once again aroused the anxiety and concern of many enterprises and businesses.
The household appliance circle learned that after the price rise of large non-ferrous metals such as steel and copper in the first half of the year, after entering the second half of the year, the price rise cycle of chemical raw materials such as refrigerants and black materials was started again, including LCD panels and glass; At the same time, the protagonist of the price rise of household electrical appliances has also rapidly extended from TV sets, air conditioners, refrigerators, washing machines and other major electrical appliances to water heaters, kitchen appliances and other kitchen and bathroom categories, as well as small household electrical appliances.
At present, including kitchen and electricity enterprises, as well as refrigerator and washing machine enterprises, are opening a new round of price increase business cycle: some have issued price increase notices, some are reminding all businesses to prepare goods in advance, and others are waiting to see whether this round of price increase can be implemented. If not, what will they do? The household appliance circle learned that the current difficulties faced by all manufacturers are similar (pressure on both ends), but the severity is different: on the one hand, the operating pressure such as raw materials is only increasing, and more and more; On the other hand, the spread of market pressure, including low consumption and weak demand, is still fermenting, and the situation is difficult to change in the short term.
However, some home appliance manufacturers issued a new warning: at present, the operating pressure of the home appliance industry is not only the rise of raw material costs, but also the rapid and fierce rise, which has caught many manufacturers "unprepared"; The greater pressure is that the overall operation of home appliance manufacturers is stepping into a new channel of "high cost". Next, various costs related to enterprise operation, such as R & D, manufacturing, materials, warehousing, transportation and services, will face a continuous rise. And the situation has been inevitable and reversed.
After combing the household appliance circle, it is further found that the most intuitive feeling of manufacturers at present is the rise of raw material costs. As it has lasted for more than half a year, and the rising speed is fast, the prices of a large number of raw materials in the period of low cost have increased by more than 50%, up to more than three times, pushing up the overall cost of household appliances is very obvious; At the same time, the feeling of manufacturers is not obvious, but it has gradually shown a round of upward trend, including labor, logistics and transportation, warehousing, services and so on; In addition, the following includes the expectations of businesses for product profit margin and the continuous investment of enterprises in technology R & D, intelligent manufacturing and digital transformation, which all require a lot of funds to participate.
More importantly, with the "rise of water and ships" of operating costs, it will inevitably bring the secondary rise and superposition of upstream supply chain costs. Under relevant forces, the overall operating costs of household appliance enterprises "only increase but not decrease". There are also external related real estate market fluctuations, as well as uncontrollable factors such as economic turbulence, which will lead to the direct correlation of operating costs.
However, in the front-line market, there are still a large number of home appliance enterprises and businesses who still hope to grab market orders through price reduction and promotion and low-cost shipment. This is bound to run counter to the current economic and social development and the high-cost operation trend of the household appliance industry. If one side is the high operating cost of the enterprise, the other side is the low-cost promotion of the market. What worries the home appliance industry is that it will cause great secondary damage to the home appliance industry.
It can be predicted that it is not only the decline of operating profits, the reduction of investment in technological innovation and the loss of outstanding talents in the industry that will eventually be hurt. More importantly, users' pursuit of high-quality products will not be guaranteed by the system and system. In order to pursue benefits and low prices, some manufacturers will inevitably reduce the quality control and requirements, which will have an impact on the high-quality demands of some users.
